• New Zealand Gambling Survey
    • Health and Lifestyles Survey
    • Alcohol Use in New Zealand
  • |
      Health and Lifestyles Survey
      • All respondents
      • Alcohol
      • Eating
      • Gambling
      • Māori cultural identity
      • Mental health and wellbeing
      • Sun exposure
      • Tobacco
      • Vaping / e-cigarettes
      • Attitudes to tobacco
      • Cannabis use
      • Quit smoking
      • Tobacco exposure
      • Tobacco use
      • Being smokefree is part of the New Zealand way of life.
      • Ban smoking in cars when children under 18 years old are present
      • Ban smoking in all public outdoor dining areas
      • Reduce number of places allowed to sell cigarettes and tobacco
      • Increase price to decrease affordability for young people
      • Perceived proportion of smokers in NZ
      • Awareness of Smokefree 2025
      Health and Lifestyles Survey Tobacco Attitudes to tobacco Perceived proportion of smokers in NZ

      Attitudes to tobacco

      Tobacco

      Indicator: Perceived proportion of smokers in NZ

      Perceived proportion of New Zealanders who smoke.

        • Graphs
        • Data
      2020 Health and Lifestyles Survey

      This is the unadjusted average (mean) in the specified population.

      The average (mean) out of 100 adults in NZ perceived to smoke was
      32.8

      Time trends

      This chart presents unadjusted results; that is the overall prevalence estimate for each survey year. Data points only appear where there is data available.

      The comparison between years is only available where the same questions were asked in more than one survey year.

      Estimated smokers in NZ out of 100

      Age and sex

      Estimated smokers in NZ out of 100

      Ethnicity (total)

      Total response ethnicity means that people who reported belonging to more than one ethnic group are counted once in each group they reported.
      Estimated smokers in NZ out of 100

      Source: Health and Lifestyles Survey

      Notes:

      • Missing bar in chart indicates insufficient sample size.

      Mean for selected indicator

      Show
      Total
      Men
      Women
      Estimated smokers in
      NZ out of 100
      (.95CI) Estimated smokers in
      NZ out of 100
      (.95CI) Estimated smokers in
      NZ out of 100
      (.95CI)
      Total 32.8 ( 31.7 - 33.8 ) 30.5 ( 29.1 - 32 ) 35.0 ( 33.4 - 36.5 )
      Age group (years)
      16-24 36.8 ( 33.3 - 40.3 ) 32.8 ( 29 - 36.5 ) 41.1 ( 35.7 - 46.5 )
      25-44 33.9 ( 31.9 - 35.9 ) 33.0 ( 30.2 - 35.8 ) 35.0 ( 32.4 - 37.5 )
      45-64 30.9 ( 29.4 - 32.5 ) 28.2 ( 26.3 - 30.2 ) 33.4 ( 30.9 - 35.9 )
      65+ 30.5 ( 28.7 - 32.2 ) 27.7 ( 25.3 - 30 ) 33.2 ( 30.8 - 35.6 )
      Ethnicity (total)
      Māori 40.2 ( 38.3 - 42 ) 37.0 ( 34.4 - 39.6 ) 43.5 ( 41 - 46 )
      Pacific 46.7 ( 43 - 50.4 ) 44.4 ( 39.7 - 49.1 ) 49.2 ( 43.9 - 54.4 )
      Asian 37.5 ( 33.1 - 41.8 ) 34.4 ( 29.4 - 39.3 ) 40.7 ( 33.8 - 47.5 )
      NZ European / Other 29.4 ( 28.3 - 30.4 ) 27.7 ( 26.2 - 29.1 ) 31.1 ( 29.8 - 32.4 )
      Neighbourhood deprivation
      Least (1-3) 28.5 ( 26.3 - 30.8 ) 27.0 ( 24.5 - 29.5 ) 30.1 ( 26.2 - 34 )
      Mid (4-7) 32.5 ( 31.2 - 33.9 ) 30.4 ( 28.3 - 32.5 ) 34.7 ( 33 - 36.5 )
      Most (8-10) 38.5 ( 35.6 - 41.4 ) 35.5 ( 31.9 - 39.1 ) 41.3 ( 37.8 - 44.9 )
      Total
      Men
      Women
      Estimated smokers in
      NZ out of 100
      (.95CI) Estimated smokers in
      NZ out of 100
      (.95CI) Estimated smokers in
      NZ out of 100
      (.95CI)
      Total 38.8 ( 37.2 - 40.3 ) 37.0 ( 34.9 - 39 ) 40.6 ( 38.6 - 42.6 )
      Age group (years)
      15-24 47.6 ( 42.8 - 52.3 ) 44.8 ( 38.2 - 51.4 ) 50.6 ( 44.4 - 56.8 )
      25-44 39.2 ( 37 - 41.3 ) 36.9 ( 33.9 - 39.9 ) 41.4 ( 38.5 - 44.3 )
      45-64 36.5 ( 34.3 - 38.8 ) 34.7 ( 31.3 - 38.2 ) 38.2 ( 35 - 41.3 )
      65+ 33.4 ( 31 - 35.9 ) 32.8 ( 29.7 - 35.9 ) 34.0 ( 30.5 - 37.6 )
      Ethnicity (total)
      Māori 49.7 ( 46.1 - 53.4 ) 49.4 ( 44 - 54.8 ) 50.1 ( 46.2 - 53.9 )
      Pacific 55.8 ( 52.7 - 59 ) 56.9 ( 52.2 - 61.6 ) 54.7 ( 50.6 - 58.8 )
      Asian 45.6 ( 40.4 - 50.8 ) 43.5 ( 37.3 - 49.7 ) 47.6 ( 40.1 - 55 )
      NZ European / Other 34.5 ( 32.9 - 36.2 ) 32.3 ( 30.1 - 34.6 ) 36.8 ( 34.8 - 38.7 )
      Neighbourhood deprivation
      Least (1-3) 32.0 ( 29.4 - 34.6 ) 30.8 ( 26.9 - 34.6 ) 33.2 ( 30.1 - 36.3 )
      Mid (4-7) 37.9 ( 35.3 - 40.5 ) 35.9 ( 32.5 - 39.2 ) 39.8 ( 36.7 - 42.8 )
      Most (8-10) 48.3 ( 45.4 - 51.1 ) 45.9 ( 42.1 - 49.8 ) 50.7 ( 47.2 - 54.2 )
      Total
      Men
      Women
      Estimated smokers in
      NZ out of 100
      (.95CI) Estimated smokers in
      NZ out of 100
      (.95CI) Estimated smokers in
      NZ out of 100
      (.95CI)
      Total 36.6 ( 35.4 - 37.8 ) 34.8 ( 33.3 - 36.4 ) 38.3 ( 36.8 - 39.8 )
      Age group (years)
      15-24 45.1 ( 41.8 - 48.4 ) 44.2 ( 40.2 - 48.2 ) 46.0 ( 41.7 - 50.3 )
      25-44 38.2 ( 36.4 - 40.1 ) 36.1 ( 33.6 - 38.6 ) 40.3 ( 38 - 42.6 )
      45-64 33.5 ( 31.8 - 35.1 ) 31.6 ( 29.1 - 34.2 ) 35.1 ( 33 - 37.2 )
      65+ 30.4 ( 28.1 - 32.7 ) 28.1 ( 24.7 - 31.6 ) 32.7 ( 30 - 35.4 )
      Ethnicity (total)
      Māori 47.8 ( 45.2 - 50.4 ) 44.6 ( 40.7 - 48.5 ) 50.6 ( 47.3 - 53.9 )
      Pacific 52.9 ( 50.3 - 55.4 ) 52.5 ( 48.9 - 56.1 ) 53.2 ( 49.5 - 56.9 )
      Asian 44.1 ( 40.7 - 47.5 ) 44.6 ( 39.6 - 49.7 ) 43.5 ( 39.1 - 47.9 )
      NZ European / Other 32.9 ( 31.6 - 34.1 ) 30.7 ( 29 - 32.5 ) 34.9 ( 33.3 - 36.5 )
      Neighbourhood deprivation
      Least (1-3) 29.5 ( 28 - 31.1 ) 28.3 ( 26.3 - 30.3 ) 30.7 ( 28.2 - 33.1 )
      Mid (4-7) 36.8 ( 34.9 - 38.7 ) 34.9 ( 32 - 37.7 ) 38.7 ( 36.3 - 41 )
      Most (8-10) 44.8 ( 42.1 - 47.5 ) 42.3 ( 39.3 - 45.4 ) 47.3 ( 44.1 - 50.6 )
      Total
      Men
      Women
      Estimated smokers in
      NZ out of 100
      (.95CI) Estimated smokers in
      NZ out of 100
      (.95CI) Estimated smokers in
      NZ out of 100
      (.95CI)
      Total 37.7 ( 36.4 - 39 ) 35.0 ( 33.2 - 36.8 ) 40.4 ( 38.7 - 42 )
      Age group (years)
      15-24 48.0 ( 44.3 - 51.7 ) 44.5 ( 39.2 - 49.8 ) 51.6 ( 46.7 - 56.5 )
      25-44 38.2 ( 36.3 - 40.2 ) 35.2 ( 32.7 - 37.7 ) 41.0 ( 38.2 - 43.9 )
      45-64 34.2 ( 31.8 - 36.5 ) 31.2 ( 27.8 - 34.5 ) 37.1 ( 34.1 - 40 )
      65+ 32.4 ( 30.3 - 34.5 ) 30.8 ( 27.6 - 34.1 ) 33.9 ( 31 - 36.7 )
      Ethnicity (total)
      Māori 48.7 ( 45.8 - 51.5 ) 47.8 ( 43.6 - 52 ) 49.5 ( 45.8 - 53.2 )
      Pacific 54.5 ( 49.9 - 59.1 ) 52.4 ( 46.7 - 58.2 ) 56.6 ( 49.9 - 63.2 )
      Asian 46.0 ( 40.5 - 51.6 ) 42.2 ( 34.4 - 50 ) 49.8 ( 43.5 - 56 )
      NZ European / Other 33.9 ( 32.6 - 35.3 ) 31.2 ( 29.2 - 33.1 ) 36.6 ( 34.9 - 38.3 )
      Neighbourhood deprivation
      Least (1-3) 31.2 ( 28.7 - 33.7 ) 28.7 ( 25.6 - 31.8 ) 33.7 ( 30.3 - 37.2 )
      Mid (4-7) 37.3 ( 35.2 - 39.5 ) 34.8 ( 31.9 - 37.7 ) 39.9 ( 37.2 - 42.5 )
      Most (8-10) 47.1 ( 44.7 - 49.5 ) 44.7 ( 41 - 48.4 ) 49.1 ( 46.5 - 51.8 )
      Total
      Men
      Women
      Estimated smokers in
      NZ out of 100
      (.95CI) Estimated smokers in
      NZ out of 100
      (.95CI) Estimated smokers in
      NZ out of 100
      (.95CI)
      Total 37.1 ( 35.7 - 38.4 ) 35.2 ( 33.5 - 37 ) 38.9 ( 37 - 40.7 )
      Age group (years)
      15-24 42.1 ( 38.4 - 45.8 ) 37.7 ( 32.6 - 42.8 ) 46.9 ( 41.9 - 51.8 )
      25-44 38.6 ( 36.8 - 40.5 ) 37.7 ( 35.1 - 40.3 ) 39.5 ( 37 - 42 )
      45-64 34.9 ( 33 - 36.9 ) 32.8 ( 30.1 - 35.5 ) 36.9 ( 34 - 39.8 )
      65+ 32.6 ( 29.9 - 35.2 ) 31.9 ( 29 - 34.8 ) 33.2 ( 28.8 - 37.7 )
      Ethnicity (total)
      Māori 48.2 ( 44.8 - 51.5 ) 45.4 ( 40.3 - 50.4 ) 50.7 ( 47.1 - 54.4 )
      Pacific 49.7 ( 46 - 53.3 ) 48.2 ( 43.3 - 53.1 ) 51.2 ( 46.6 - 55.8 )
      Asian 49.4 ( 44.9 - 54 ) 47.7 ( 41.1 - 54.3 ) 51.2 ( 45 - 57.3 )
      NZ European / Other 34.1 ( 32.7 - 35.6 ) 31.9 ( 30 - 33.7 ) 36.2 ( 34.2 - 38.3 )
      Neighbourhood deprivation
      Least (1-3) 30.2 ( 27.9 - 32.4 ) 27.9 ( 25 - 30.9 ) 32.5 ( 28.7 - 36.2 )
      Mid (4-7) 36.4 ( 34.2 - 38.6 ) 34.9 ( 32.1 - 37.6 ) 37.8 ( 34.8 - 40.8 )
      Most (8-10) 44.5 ( 41.6 - 47.4 ) 42.7 ( 38.5 - 47 ) 46.2 ( 43.3 - 49.1 )
      Total
      Men
      Women
      Estimated smokers in
      NZ out of 100
      (.95CI) Estimated smokers in
      NZ out of 100
      (.95CI) Estimated smokers in
      NZ out of 100
      (.95CI)
      Total 41.1 ( 39.5 - 42.8 ) 38.6 ( 35.8 - 41.3 ) 43.5 ( 41.7 - 45.4 )
      Age group (years)
      15-24 50.8 ( 46.5 - 55.1 ) 46.8 ( 40.6 - 53 ) 54.9 ( 49.4 - 60.5 )
      25-44 42.7 ( 40.5 - 45 ) 40.2 ( 36.8 - 43.7 ) 45.0 ( 41.9 - 48 )
      45-64 37.5 ( 33.5 - 41.5 ) 35.5 ( 27.7 - 43.4 ) 39.4 ( 36.6 - 42.1 )
      65+ 34.6 ( 31.8 - 37.5 ) 31.8 ( 27.3 - 36.2 ) 37.2 ( 33.5 - 40.9 )
      Ethnicity (total)
      Māori 53.7 ( 50.4 - 57 ) 49.7 ( 45.1 - 54.2 ) 57.5 ( 53 - 62 )
      Pacific 58.4 ( 54.5 - 62.3 ) 54.2 ( 49 - 59.3 ) 62.5 ( 56.9 - 68.2 )
      Asian 58.1 ( 47.7 - 68.5 ) 67.2 ( 47.3 - 87.1 ) 49.5 ( 42.1 - 56.9 )
      NZ European / Other 36.1 ( 34.6 - 37.5 ) 31.9 ( 29.9 - 34 ) 39.9 ( 37.8 - 42 )
      Neighbourhood deprivation
      Least (1-3) 35.3 ( 30.8 - 39.7 ) 32.7 ( 24.1 - 41.3 ) 37.9 ( 34.6 - 41.2 )
      Mid (4-7) 39.0 ( 36.4 - 41.6 ) 36.9 ( 33.2 - 40.6 ) 40.8 ( 37.6 - 44.1 )
      Most (8-10) 50.6 ( 47.3 - 54 ) 47.9 ( 42.7 - 53.1 ) 53.0 ( 48.9 - 57.1 )

      The estimated number of people is the value that is inferred for that population based on data collected from the survey sample. Estimated numbers are rounded to the nearest 1,000 people.

      Source: Health and Lifestyles Survey

      Notes:

      • This table presents unadjusted results; that is, the prevalence or mean estimates reflect the actual percentage or mean of the population affected in each time period.
      • Total response measure of ethnicity was used. People who reported belonging to more than one ethnic group are counted once in each group they reported.
      • Dashes indicate insufficient sample size.

      No subgroups comparison available.
      Changes over time

      This table presents unadjusted results; that is, the mean estimates for the specified population in each survey year. Statistically significant differences between years are shown in bold ( p value < .05).

      Show
      Unadjusted mean
      Statistical significance of difference between years ( p value)
      Population group 2010 2012 2014 2016 2018 2020 2010 and 2020 2012 and 2020 2014 and 2020 2016 and 2020 2018 and 2020
      Total 41.1 37.1 37.7 36.6 38.8 32.8 .000 .000 .000 .000 .000
      Men 38.6 35.2 35.0 34.8 37.0 30.5 .000 .000 .000 .000 .000
      Women 43.5 38.9 40.4 38.3 40.6 35.0 .000 .002 .000 .003 .000
      Age group (years)
      15-24 / 16-24 50.8 42.1 48.0 45.1 47.6 36.8 .000 .040 .000 .001 .000
      25-44 42.7 38.6 38.2 38.2 39.2 33.9 .000 .001 .002 .002 .000
      45-64 37.5 34.9 34.2 33.5 36.5 30.9 .002 .002 .023 .028 .000
      65+ 34.6 32.6 32.4 30.4 33.4 30.5 .014 .196 .157 .967 .052
      Ethnicity (total)
      Māori 53.7 48.2 48.7 47.8 49.7 40.2 .000 .000 .000 .000 .000
      Pacific 58.4 49.7 54.5 52.9 55.8 46.7 .000 .261 .009 .007 .000
      Asian 58.1 49.4 46.0 44.1 45.6 37.5 .000 .000 .017 .019 .019
      NZ European / Other 36.1 34.1 33.9 32.9 34.5 29.4 .000 .000 .000 .000 .000
      Neighbourhood deprivation
      Least (1-3) 35.3 30.2 31.2 29.5 32.0 28.5 .008 .313 .125 .476 .050
      Mid (4-7) 39.0 36.4 37.3 36.8 37.9 32.5 .000 .003 .000 .000 .000
      Most (8-10) 50.6 44.5 47.1 44.8 48.3 38.5 .000 .004 .000 .002 .000
      Unadjusted mean
      Statistical significance of difference between years ( p value)
      Population group 2010 2012 2014 2016 2018 2010 and 2018 2012 and 2018 2014 and 2018 2016 and 2018
      Total 41.1 37.1 37.7 36.6 38.8 .044 .110 .323 .031
      Men 38.6 35.2 35.0 34.8 37.0 .349 .202 .156 .108
      Women 43.5 38.9 40.4 38.3 40.6 .034 .222 .874 .073
      Age group (years)
      15-24 / 16-24 50.8 42.1 48.0 45.1 47.6 .316 .077 .889 .398
      25-44 42.7 38.6 38.2 38.2 39.2 .026 .725 .528 .527
      45-64 37.5 34.9 34.2 33.5 36.5 .681 .293 .161 .032
      65+ 34.6 32.6 32.4 30.4 33.4 .525 .641 .528 .076
      Ethnicity (total)
      Māori 53.7 48.2 48.7 47.8 49.7 .114 .531 .649 .387
      Pacific 58.4 49.7 54.5 52.9 55.8 .317 .013 .643 .154
      Asian 58.1 49.4 46.0 44.1 45.6 .035 .272 .906 .637
      NZ European / Other 36.1 34.1 33.9 32.9 34.5 .172 .721 .575 .112
      Neighbourhood deprivation
      Least (1-3) 35.3 30.2 31.2 29.5 32.0 .214 .301 .661 .113
      Mid (4-7) 39.0 36.4 37.3 36.8 37.9 .562 .380 .747 .497
      Most (8-10) 50.6 44.5 47.1 44.8 48.3 .299 .069 .545 .084
      Unadjusted mean
      Statistical significance of difference between years ( p value)
      Population group 2010 2012 2014 2016 2010 and 2016 2012 and 2016 2014 and 2016
      Total 41.1 37.1 37.7 36.6 .000 .590 .205
      Men 38.6 35.2 35.0 34.8 .021 .759 .898
      Women 43.5 38.9 40.4 38.3 .000 .621 .066
      Age group (years)
      15-24 / 16-24 50.8 42.1 48.0 45.1 .036 .247 .247
      25-44 42.7 38.6 38.2 38.2 .002 .762 .989
      45-64 37.5 34.9 34.2 33.5 .065 .260 .615
      65+ 34.6 32.6 32.4 30.4 .023 .229 .204
      Ethnicity (total)
      Māori 53.7 48.2 48.7 47.8 .006 .860 .651
      Pacific 58.4 49.7 54.5 52.9 .021 .164 .539
      Asian 58.1 49.4 46.0 44.1 .012 .064 .557
      NZ European / Other 36.1 34.1 33.9 32.9 .001 .193 .262
      Neighbourhood deprivation
      Least (1-3) 35.3 30.2 31.2 29.5 .017 .644 .274
      Mid (4-7) 39.0 36.4 37.3 36.8 .180 .787 .708
      Most (8-10) 50.6 44.5 47.1 44.8 .008 .881 .209
      Unadjusted mean
      Statistical significance of difference between years ( p value)
      Population group 2010 2012 2014 2010 and 2014 2012 and 2014
      Total 41.1 37.1 37.7 .002 .494
      Men 38.6 35.2 35.0 .032 .867
      Women 43.5 38.9 40.4 .012 .236
      Age group (years)
      15-24 / 16-24 50.8 42.1 48.0 .324 .028
      25-44 42.7 38.6 38.2 .003 .757
      45-64 37.5 34.9 34.2 .160 .639
      65+ 34.6 32.6 32.4 .212 .924
      Ethnicity (total)
      Māori 53.7 48.2 48.7 .024 .822
      Pacific 58.4 49.7 54.5 .207 .107
      Asian 58.1 49.4 46.0 .046 .354
      NZ European / Other 36.1 34.1 33.9 .037 .836
      Neighbourhood deprivation
      Least (1-3) 35.3 30.2 31.2 .117 .557
      Mid (4-7) 39.0 36.4 37.3 .342 .544
      Most (8-10) 50.6 44.5 47.1 .097 .172
      Unadjusted mean
      Statistical significance of difference between years ( p value)
      Population group 2010 2012 2010 and 2012
      Total 41.1 37.1 .000
      Men 38.6 35.2 .042
      Women 43.5 38.9 .000
      Age group (years)
      15-24 / 16-24 50.8 42.1 .003
      25-44 42.7 38.6 .006
      45-64 37.5 34.9 .254
      65+ 34.6 32.6 .298
      Ethnicity (total)
      Māori 53.7 48.2 .021
      Pacific 58.4 49.7 .001
      Asian 58.1 49.4 .137
      NZ European / Other 36.1 34.1 .067
      Neighbourhood deprivation
      Least (1-3) 35.3 30.2 .045
      Mid (4-7) 39.0 36.4 .131
      Most (8-10) 50.6 44.5 .007
      Unadjusted mean
      Population group 2010
      Total 41.1
      Men 38.6
      Women 43.5
      Age group (years)
      15-24 / 16-24 50.8
      25-44 42.7
      45-64 37.5
      65+ 34.6
      Ethnicity (total)
      Māori 53.7
      Pacific 58.4
      Asian 58.1
      NZ European / Other 36.1
      Neighbourhood deprivation
      Least (1-3) 35.3
      Mid (4-7) 39.0
      Most (8-10) 50.6

      Source: Health and Lifestyles Survey

      Notes:

      • Total response measure of ethnicity was used. People who reported belonging to more than one ethnic group are counted once in each group they reported.
      • Dashes indicate that the data is not available.

      Indicator definition

      Perceived proportion of New Zealanders who smoke.

      Question:
      For the next question we are looking for your best guess. What percentage of New Zealanders aged 15 and over smoke cigarettes at least once a day?
      (Number 0 - 100)
      Interpretation notes
      Change in response rate

      Lower response rates in 2018 than in 2016 and 2020 among young (15 to 24 years) male Māori, young male NZ European/Other, young female Asian, and older (55+ years) male Asian respondents mean that comparisons of 2018 data with 2016 and 2020 should be made with caution. We recommend focusing on longer-term trends where possible.

      Impacts of Covid

      Interviewing for the 2020 Health and Lifestyles Survey was delayed for five months due to the COVID-19 lockdown. Interviewing was then suspended twice in the Auckland region in response to the alert level being raised to level 3. At all other times, interviewing took place at alert levels 1 and 2 with additional COVID-19 precautions in place. It is unclear what impact the delays to the survey and the pandemic response have had on the data. No adjustments have been made to account for the impacts of these delays and the pandemic response.

      Navigation

      Topic: Tobacco

      Subtopic: Attitudes to tobacco

      Source: Health and Lifestyles Survey

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